I remember a moment during Dubai Miracle Garden’s first season in 2013, I saw a man and his family leaving late in the day and asked him how they had found it. His reply was both simple and telling.“I won’t tell you about our own experience,” he replied. “What I will say is that all the time we’ve been here we have only seen smiling happy faces.”

If there’s anything defining about our company, that is it. Our deep passion in bringing nature to the community – that they should feel they are experiencing something for the first time, even if they have visited before.

That is why we re-invent Dubai Miracle Gardens every year. Why we continue to find innovative ways to create every new initiative, so each time it’s something its audience has never seen before. Visitors love to come season after season to see what new ideas we achieve.

As it is still now, the inspiration of nature was the lifeblood of our company from the beginning. That if we could create new and inventive ways to inspire people – to touch hearts while educating communities about the wonders of a green environment, then we were onto something truly special. That if we could create this within a desert landscape, then anything is possible.